The Amtrak website has a new look, the first cosmetic overhaul of the site in more than five years.
The new look will change again next year as Amtrak tweaks the site’s elements.
“The refresh is focused on delivering customers with an easier navigation designed to streamline the booking process,”Amtrak said in a statement. “The new aspirational display was designed to inspire customers to experience the unique elements of train travel and easily explore the more than 500 destination served by Amtrak.”
The website includes providing a cleaner look with less clutter, easier navigation and a new design.
The travel planning map features an interactive map overlaying Amtrak routes and stations on top of a Google Map whereby users can enter any address, city, state, or ZIP code to locate the nearest Amtrak station, then enter a destination point to find the most convenient Amtrak route.
The bottom of the homepage encourages membership in the Amtrak Guest Rewards program and has a link to the Track a Train map.
The new website design also seeks to draw attention to special offers and discounts tailored by region based on the location of a computer or device’s IP address.
For example, users located in the Washington, D.C., area would receive discounts on Acela Express, Northeast Regionals and Auto Train.
The former Routes and Stations tabs are now combined into a new “Destinations” tab, with links to route guides, city guides and vacation packages.
Information about on-board accommodations, meals and baggage policies are under the “Experience” tab.
The “Deals” tab points toward current promotions, regular discounts, multi-ride tickets and rail passes.
Tags: Amtrak, Amtrak website, Amtrak.com
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