Quicken Loans already has its name on a sports arena in Cleveland and now the Michigan-based company will soon see its name on the Detroit streetcar line.
The finance company and M-1 Rail announced last week that the streetcar system will be known as the QLINE and cars will feature a stylized “Q” logo that they said “symbolizes the connectivity accomplished through the rail line.”
Quicken Loans received the naming rights to the streetcar line last May due to its financial support for the project. The companies will also be one of 20 station sponsors.
“The launch of this modern streetcar marks a monumental moment in the development of Detroit in the 21st Century,” said Quicken Loans President and Chief Marketing Officer Jay Farner in a statement. “Quicken Loans is proud to play our part in the beginning stages of modernizing the transit system in our burgeoning urban core.”
The QLINE is expected to be completed late this year. The first streetcar will be delivered during the fourth quarter.
Cars will operate at a top speed of 35 mph over a 3.3-mile route from Congress Street in downtown Detroit to West Grand Boulevard. Construction began in 2014.
Tags: Detroit M1 Rail, Detroit Streetcar line, Detroit streetcar project, M-1 Rail, M-1 RAIL Streetcar Project, M1 Rail, QLINE, Quicken Loans
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