NS Targets Indiana in Safety Campaign

Indiana is the latest target of Norfolk Southern’s “Train Your Brain” safety campaign with the railroad recently paying to place billboard messages in seven cities.

The messages encourage motorists to be smart and safe when crossing railroad tracks and include the taglines “Your fan club is waiting” and “He looks up to you,” to remind Hoosiers that their loved ones depend on them to return home safely.

The billboards were placed in Gary, Goshen, Lafayette, Muncie, New Albany, Wabash, and Warsaw.

“We’re turning our focus to Indiana because of the high number of deaths and injuries in the state as a result of vehicle-train incidents,” said John A. Irwin, NS assistant vice president safety and environmental. “These important public safety messages will resonate clearly, as Indiana ranked fourth highest in the U.S. for vehicle-train collisions in 2015 with 118 incidents resulting in 51 deaths and injuries.”

The Train Your Brain theme will also be expressed through radio and print advertisements.

The initiative is sponsoring activities at the University of Notre Dame, Purdue University, and Ball State University athletic events, as well as at Gary South Shore RailCats baseball games.

Tags: grade crossing, Norfolk Southern, NS Train Your Brain campaign, Railroad grade crossing safety