Ohio is one of 20 states being targeted by a U.S. Department of Transportation grade crossing safety advertising campaign aimed at young males.
The advertisement is part of a two-year effort by DOT to reduce accidents and fatalities at grade crossings. Partners in the campaign include the National Highway Traffic Safety Administration and the Federal Railroad Administration.
The campaign was prompted by an increase in railroad crossing fatalities in 2014. Last year 232 people died in grade crossing accidents.
About every three hours a person or vehicle is hit by a train in the United States.
Ohio was chosen for the campaign because it has crossings on the list of the nation’s 15 most dangerous grade crossings and is among the states in which 75 percent of grade crossing accidents occurred in 2015.
DOT will spend $7 million to buy advertising time and space in media outlets to target men aged 18 to 49. Male drivers are involved in nearly 75 percent of all railroad crossing accidents.
Other states that will see the advertisements are California, Illinois, Texas, Louisiana, Indiana, Florida, Georgia, Missouri, New York, North Carolina, South Carolina, Kentucky, Alabama, Pennsylvania, Tennessee, Mississippi, New Jersey, Arkansas and Arizona.