OLI Observing Rail Safety Week

Rail Safety Week was launched this week by Operation Lifesaver in the United States and Canada.

The OLI organizations in both countries are collaborating in a joint campaign known as #STOPTrackTragedies to raise public awareness of safe practices at railroad grade crossings.

During the campaign OLI will show videos with the personal stories of people including victims, friends and family members, locomotive engineers and first responders who were affected by grade crossing or trespassing incidents.

One video a day will be released each day over the course of Rail Safety Week, which runs through Sept. 28.

OLI said that last year’s campaign and other safety week efforts generated nearly 3.7 million video views on YouTube and 18 million impressions on social and traditional media in the U.S. and Canada.

Tags: #STOPTrackTragedies, grade crossing safety campaigns, Operation Lifesaver, Operation Lifesaver Canada, Rail Safety Week, railroad safety campaigns