During Rail Safety Week Norfolk Southern revived a public awareness campaign about its Waze mobile application that seeks to warn motorists approaching grade crossings.
NS uses the Waze app to provide specific safety tips.
“This partnership [with Waze] gives us a chance to reach people that may not otherwise receive these safety messages, and with 30 million Waze users in the United States alone, that is powerful,” said Jason Morris, the NS assistant vice president of safety and environmental.
The NS campaign will provide safety information when motorists approach crossings that have a high number of crossing incidents.
Motorists will see advertisements in parts of Alabama, Georgia, Indiana, North Carolina, Pennsylvania, Tennessee, Virginia, South Carolina and Ohio.
NS implemented a similar campaign in 2019 using Waze and said in a news release that areas targeted last year experienced a drop in grade crossing incidents.
The latest NS campaign began in mid-September in advance of National Rail Safety Week (Sept. 21-27).
Tags: grade crossing safety campaigns, national rail safety week, Norfolk Southern, Rail Safety Week, Railroad grade crossing safety, WAZE
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