Resumption of Daily Service Yielding Fare Bargains

It didn’t take Amtrak long to make available additional sleeping car space and coach seats for the summer on long distance trains that have operated tri-weekly since last fall but will resume daily operation starting in late May.

Daily service will retrn on May 24, May 31 or June 7 depending on the route.

Those who are able to book shortly after the expanded service space and seats went up for sale were able to find some economical fares.

Amtrak’s yield management strategy ties fares to demand. So if you plan to travel this summer on a day when your train would have operated even on its tri-weekly schedule, you would have found high fares, an analysis published by Trains magazine found.

But for those able to travel on days when their train would not be serving the station from which they planned to depart, there are some bargains available for now.

For example, on one day that the Empire Builder was scheduled to operate in early June on the existing tri-weekly schedule coach seats from Chicago to Seattle were priced at,$245 while a roomette was selling for $1,074 for one adult and a bedroom was priced at $1,816 in a family room.

But on the following day coach seats were selling for $150, a roomette was $651, a family bedroom was $842 and a bedroom was priced at $1,210.

Amtrak’s Roger Harris, the carrier’s executive vice president and chief marketing and revenue, told Trains he is confident that demand this summer for coach seats and sleeping car rooms will be high enough to fill those seats and rooms at fares close to what Amtrak has charged in previous years.

“Under our original restoration metrics, we needed to see forward load factor bookings within 10 percent of historical levels, and we are actually ahead of that for this summer.”

That is likely to mean, the Trains analysis concluded that fares will not be drastically reduced across the board.

Amtrak has boosted its advertising budget by $10 million and Harris said the carrier will attempt to reach travelers through media channels it has not made much use of in recent years, particularly radio and television.

There won’t be a major advertising campaign in traditional media. Harris said Amtrak’s market’s efforts will continue to a more targeted digital advertising approach.

“It’s starting in March, because that’s when people begin planning trips and buying tickets,” Harris said.

Also look for unsold sleeping car space in a few months to be auctioned through the BidUp program that recently launched that enables passengers to upgrade from coach accommodations to business class and first class seats, particularly on corridor trains.

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