Posts Tagged ‘public safety campaigns’

OLI Releases Materials Aimed at Children

October 7, 2020

Operation Lifesaver has released educational materials aimed at children ages 5 to 13.

The materials seek to teach children the importance of making safe choices around trains and tracks, OLI said in a news release.

The resources are free and designed to be viewed virtually from home, school, on laptops, tables, desktops and mobile devices.

OLI said the materials are designed to engage children with narrative stories, active play and characters that children can identify with.

The programs are available on the OL For Kids section of OLI’s website.

OLI Campaign Seeks to Discourage Walking on Tracks

January 8, 2020

Operation Lifesaver has launched a public service  campaign focusing on preventing trespassing on railroad tracks.

“Walking on the railroad tracks is considered trespassing – it’s against the law,” said OLI Executive Director Rachel Maleh. “This new PSA [public service announcement] demonstrates, in a very compelling way, the potential dangers pedestrians put themselves in by being distracted and walking on or too close to the tracks.”

Maleh said the objective of the campaign is the to show the tragic consequences that can occur when people walk on railroad tracks, including deaths, serious injuries and near misses.

The announcement is being funded by railroads serving Chicago as well as the Posner Foundation of Pittsburgh.

OLI said it developed the PSA in response to a recent increase in railroad trespass incidents. Preliminary 2018 statistics from the Federal Railroad Administration show 1,014 total trespassing injuries and deaths, on par with the 1,014 incidents in 2017 and an increase from the 946 incidents in 2016.

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