This year’s Steam in the Valley on the Cuyahoga Valley Scenic Railroad has gone upscale with some tickets costing as much as $150 per person.
For that price you get a seat in the dome section of the Silver Solarium or Silver Lariat, complimentary alcoholic beverages, and a four-course dinner.
Also available are rooms in the Silver Solarium for $200 per room that must be purchased as a set of four at $50 apiece.
There goes the neighborhood.
Of course you can still ride behind Nickel Plate Road No. 765 for $25 in a coach seat.
You’ll get the same 2.5 hour trip, the same photo runby opportunity and the same thrill of riding behind a steam locomotive as those who forked over the big bucks for what the CVSR is describing as “enhanced ticket options.”
But if you want to ride in the upper dome section of the Silver Solarium, Silver Lariat or Silver Bronco, the least expensive ticket is $65 per person. And those tickets are not available on every trip.
By comparison, a dome section ticket on the National Park Scenic costs $28 per person.
There are other Steam in the Valley ticket options including an open window seat for $35, table seating for $40, first class seating for $50, and lounge seating in the Silver Solarium for $55.
The CVSR has taken a page out of the book used by many entertainment venues that offer stratified pricing depending on the desirability of the event as well as pricey add-on services that include complimentary booze and food.
There is even an add-on service for those who want crafts and activities for their children aboard the train. That will be $40 per person, please.
The priciest enhanced service option is the $150 fine dining ticket for the Sept. 27 trip from Rockside to Akron and back. That train also offers a barbecue dinner for $60 per person.
Other enhanced options include the Zephyr Soirée, which includes complimentary bar service and appetizers. The price is $95 in first class and $100 in the upper dome section. It is available on all 2 p.m. and 6 p.m. trips.
Also available on the 2 p.m. and 6 p.m. trips is the Steam Speakeasy for $65 per person. It includes four “craft cocktails” and appetizers.
For the 10 a.m. trips, there is Zephyr Morning Mixers, featuring all you can drink mimosas and bloody Marys. Food, though, is a muffin and not the “chef-prepared appetizers” of the Zephyr Soirée.
Prices for the morning mixers are $68 for lounge or first class seating, and $75 for dome seating.
If you see a pattern here its that by paying more you will board a rolling cocktail lounge.
That the CVSR is offering premium ticket options for its annual Steam in the Valley excursions is hardly surprising. To borrow a real estate metaphor, it owns some valuable real estate in its former California Zephyr dome cars and it is seeking to maximize that value.
I don’t know what the profit margin is on those top dollar tickets, but it might be considerable.
I also don’t know the market size of those willing to pay $100 plus per ticket for a dining in a dome section experience, but it probably is limited.
Eating in a dome car is a novelty experience and once you’ve done it the thrill of the experience might not translate into wanting to it again.
For that matter riding the CVSR at any price is a novelty experience for most people.
Scenery alone won’t keep people coming back or even lure them onboard.
But the size of even a limited market might enough that the CVSR can take enough small bites out of that pie to make the service self-sustaining.
In recent years the CVSR has offered a range of special events and theme trains in its never-ending efforts to maintain and increase ridership.
The CVSR is not just any tourist railroad and hasn’t been for a long time.
It has long relied on corporate and foundation support, and hosted tony fund-raising events targeted at those with means.
It takes a lot of money to maintain a railroad and $15 coach tickets and $5 bike board seats on the National Park Scenic won’t generate enough revenue to meet the railroad’s expenses or enable it to reach its $5 million capital campaign goal by 2020.
So the CVSR has added such premium services as Ales on Rails and the Grape Express that cost between $65 and $95 per ticket, breakfast service aboard the National Park Scenic that costs $40 per person, and special dinner trains ranging from $105 to $115 per person.
The enhanced services being offered as part of Steam in the Valley are merely an extension of what the CVSR has been doing for some time now.
It is also a reflection of how the cost of an experience is linked to a person’s ability and willingness to pay.
So long as there are customers willing to pay for those higher priced experiences that the CVSR has it will continue to offer them.
I’m sure it would be a nice experience to eat dinner in a dome car while watching the Cuyahoga Valley National Park roll by.
But two people can have a great fine dining experience in any number of very good Northeast Ohio restaurants for much less than the $230 that the CVSR charges.
Likewise, I’m not sure that it would be worth it to pay $80 for the experience of two people having breakfast aboard the train while gliding along the Cuyahoga River.
The capital campaign document posted on the CVSR website suggests that the railroad has ambitious plans for dinning aboard the rails.
Among those are rebuilding baggage car Silver Peak into a kitchen car, re-configuring coaches 2914 and 161 into multi-purpose dining cars, transforming an existing ADA compliant coach into an ADA dining car, and purchasing former Pennsylvania Railroad parlor car Paul Revere and making it a dining car.
CVSR also wants to transform Rail Diesel Car M-3 and coach 6217 into executive cars.
Presumably, as the CVSR expands its slate of experiences it won’t forget the little guy who can’t afford to pay more than $100 or even $40 to $60 for a meal aboard the rails experience.
For now their options are limited to buying sandwiches or snacks from the concession car.